The 4MAT model: Why? What? How? What if?

Why do I do daily Facebook Lives?

That’s a question I got asked today, based on the 4MAT model and the four basic questions of: Why? – What? – How? – What if?

I know why I do what I do, but getting the question made me reflect on what I do, and how I do it, and if I am clear enough with my why. Which I apparently am not. So I gave it a long rambling go in today’s Facebook Live, but for you who would rather read the quick and easy version as to what my Why is, here it goes: Making a positive imprint.