The work I do, is work I do because of who I am being.
The work I do, I do because I cannot not do it. 

When I do, because I am chasing value for others, chances are I will loose myself in the process.
When I do, because I cannot not do, I find and discover more of me in the process. 

I do not do the work I do, because it will provide value to others.
I do the work I do, and it will provide value to others.

Subtle difference perhaps, but significant for me. What about you?